SUCCESS CASES

OIL COMPANY

Analyzing ticket information

Petrol stations and convenience store ticket information analysis to get a 360-degree customer view to enable personalized online marketing

SOLUTION

Extraction, loading and transformation of different data sources (ticketing and external). Design of data structures, data loading process and data analysis to support personalized and online marketing use cases. Analysis of 5 million customers with 13 million loyalty cards to develop customer intelligence models

RESULTS

More than 500,000 records from ticketing information loaded and analyzed every day. Complete dashboard to present customer profile based on ticket analysis.

Better know around customer preferences. Launching customized marketing campaigns. customized marketing plan for each of the 13 clusters of customers identified.

Quadrupling churn detection involving approximately € 150,000 biweekly.

SOLUTIONS / ASSETS / TECHNOLOGY